The NYC Good Beer Passport 2016 – Survey Results

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Photo credit: @rikemiley

By purchasing the Good Beer Passport this summer  you helped raise awareness and more than $5,900 for great local charities like God’s Love We Deliver and Heritage Radio Network! You also helped to drive business into local bars and restaurants during the slowest part of the year. You should be proud of what we accomplished together.

The Good Beer Passport, now in it’s 7th summer (WOW!) along with the support of Flagship Brewing CompanyGun Hill BreweryRadiant PigSixpoint, offered 46 craft beers at 46 bars, restaurants, beer shops and breweries all over NYC from July 1st, 2016 through September 5th, 2016 for only $37. That’s a serious summer full of awesome beer for a great price and a good cause.

We’re honored to have been able to bring this to you.

Good Beer Passport NYC 2016 Summer

At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

1. Alphabet City Beer Co.
2. Proletariat
3. The Blind Tiger
4. John Brown Serious BBQ
5. Beer Culture

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TOP SUGGESTED LOCATIONS YOU SUGGESTED FOR FUTURE PASSPORTS

1. SingleCut Beersmiths
2.Barcade
3.Bondurants
4.Buddha Beer Bar
5.City Swiggers
6.The Jeffrey
7.Threes Brewing
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TOP SUGGESTED NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

1. Brooklyn
2. New Jersey
3. Uptown

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1. More clusters of bars in neighborhoods
2.Digital version of the Passport
3. Longer redemption period
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There are a number reasons why a bar or restaurant would want to participate in the Passport. Sometimes it’s about finding new customers, sometimes it’s about needing help in a slow season, other times it’s about supporting the charities that are a part of the Passport program. We asked the bars to also take a survey. We wanted to see if they had a similar experience as you did. Here’s what they had to tell us.

BAR SURVEY RESULTS

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THANK YOU!

We sincerely appreciate you buying a Good Beer Passport. The Good Passports were created with the goal of accomplishing 2 things: A. expose great customers to great bars and B. to raise awareness and funding for local charities. You proved, yet again, that the Good Passports do exactly what they are intended to do.

Bars judge the success of these by how many new customers we can bring them, if they spent money after redeeming their Passport or if they make return visits. The numbers don’t lie, you did all of those things. A bartender judges the success of the Passports in part on the gratuity earned in the transaction. According to what the bars told us, 46% of you tip more than their regular customers. To those of you who are in the #DontForgetToTip club, we tip our hats out of respect to you. These people work very hard to make sure you have an enjoyable experience.

A massive, Massive, MASSIVE thank you goes to all the bars, restaurants, brew shops, and breweries and the staff of each of them. You made Passport redemption a smooth and fun process. You worked very hard to make sure customers had a good a time.

Big thanks to Yelp for supporting the Good Beer Passport and helping us to raise awareness for the program, the bars, the breweries and the charities.

Why does the Passport artwork look so good? That is the work of Chris Skae. He has designed every single Passport that we’ve ever done and is the man behind our logos and posters. We couldn’t do it without you buddy.

For our friends that checked into one of the bars on social media, used the #GoodBeerPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

To Tara & Mike: you are seriously the Good Beer Passport MVPs. Four years in a row, these two have fearlessly dedicated their entire summer to visiting every single location participating in the Good Beer Passport and they have the instagram posts to prove it!

Participating Locations

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Heritage Radio Network:
HeritageRadioNetwork.org is committed to archiving, protecting, and advancing our country’s rich food culture through programs that give voice to America’s leading food professionals, farmers, policy experts, artists, and tastemakers. The marriage between radio and Internet allows us to transmit our message like never before. The Internet gives our followers the choice of when, how, and where they listen. We have over one million listens a month and reach over 200 countries around the globe. Our social media outlets and podcasts keep our tech savvy listeners engaged, while the easy-to-use website is accessible to all. All of our shows are entered into a permanent archive creating a database of discussions on food and culture. Our archives provide an enduring record of national culture in its most basic form, food. HeritageRadioNetwork.org is a 501c3 non-profit organization that relies on the support of listeners like you!

About Gods Love We Deliver:
God’s Love We Deliver is the New York City metropolitan area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. Founded in 1985 when one woman began delivering food on her bicycle to a man dying from AIDS, God’s Love now cooks 4,600 meals each weekday, delivering them to clients living with life-altering illnesses in all five boroughs of New York City, Newark and Hudson County, New Jersey. All of our services are provided free of charge to our clients, their children and to the senior caregivers of our senior clients, without regard to income, and we have never maintained a waiting list. Because we believe the combination of hunger and serious illness is a crisis, we deliver food within 24 – 48 hours of first being contacted.

About Good Beer Seal:
The Good Beer Seal endeavors to separate the wheat from the chaff by identifying bars that serve quality craft beer and demonstrate a commitment to the community in which they do business. A Good Beer Seal Bar is independently owned and operated and has a unique sense of place; making it more than just another watering hole.

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