The LOADed Cocktail Passport 2016 – Survey Results

loaded-passport-2016-survey-results-coverPhoto credit @3amchi

Bottomless Closet helps disadvantaged women enter the workplace by providing interview attire, skills-based educational programming, and resume review and interview preparation. People who purchased a LOADed Cocktail Passport helped to raise awareness for their organization.  You also brought awareness to the Ladies of American Distilleries, an organization that promotes the advancement of women in the spirits industry. Together we raised more than $8,000 in funding for these fantastic organizations. You also helped to drive business into local bars and restaurants where women are an integral part of the spirit – or cocktail-making process.

The LOADed Cocktail Passport, offered 37 cocktails & spirits from 37 bars & restaurants all around the NYC area from March 6th through May 8th, 2016 for only $37. That’s one heck of a way to support local businesses and charities!

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But that’s not all!! The LOADed Cocktail Passport was a team effort with a number of artisan spirit makers.

Participating spirits include:

 

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At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP FAVORITE PARTICIPATING LOCATIONS

1. Bar at Clement
2. Slowly Shirley
3. Dutch Kills
4. Clover Club
5. Grand Ferry Tavern
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TOP SUGGESTED LOCATIONS / NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS
1. Raines Law Room
2. Ayza Wine & Chocolate Bar
3. Seamstress
4. West End Hall
5. The Dead Rabbit
6. Harlem
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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1.Better Communication between manager and servers to reduce problems with redemption
2.Different neighborhoods
3. Wider selection of drinks & spirits
4. Some kind of map
5. More locations closer together
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Different bars and restaurants have different reasons why they want to be a part of the Good Passports. They could be looking to find new customers, boost sales in a slow season, other times it’s about supporting the charities that are a part of the Passport program. So we asked them to let us know and here’s what they had to share.

BAR SURVEY RESULTS

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THANK YOU

That’s how we end every Passport because we are so grateful that we get to work with these kinds of bars, spirit makers and charities. It’s a pleasure and an honor to be able to bring this to you.

The Good Passport program is intended to expose great customers to great bars and raise awareness and funding for local charities. Once again, you have made this happen.

Go team #DontForgetToTip! 1 out of every 2 Passport holders tips better than the average customer. That’s a show of appreciation to the bar staff working to serve you drinks when you redeem.

Without the bars, restaurants and distilleries opening their doors to welcome you in to see what they’re made of, these Passports would not exist. So to them we say thank you, Thank You, THANK YOU.

To our partner spirits makers and the Ladies of American Distilleries: This is your Passport and we couldn’t do it with you. Thank you so much for all that you do.

Thank you to Yelp for all the support you continue to show the Good Passport program. We’re always excited to work with you.

A big thanks goes to Back Label Wine Merchants. The LOADed Cocktail Passport kick off party has become a big part of the program and it’s you that makes it so special.

We always have to give props to Chris Skae. Chris designs the poster art, logos and the Passports themselves. It’s really hard to get all the info we need onto those tiny little cards and he does an amazing job with it.

If you checked into one of the bars on social media, used the #LOADedPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to comment, like and share whenever we saw them.

Participating Locations:

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About Ladies of American Distilleries (LOAD):
With over 400 members representing over 100 distilleries in the United States, Ladies of American Distilleries promotes the advancement of women in the spirits industry, both in front of and behind the making of spirits. For more information, please join us on Facebook.

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Bottomless Closet:
Bottomless Closet envisions a time when all women overcome poverty and achieve self-sufficiency for themselves and their families. Our mission is to be the connection that inspires and guides disadvantaged New York City women to enter the workforce and achieve success. We do this by providing interview attire, skills-based educational programming, and resume review and interview preparation.

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