The NYC Good Local Passport 2016 – Survey Results


Photo by @sonyinthecity

By purchasing the Good Local Passport this fall in NYC, you helped awareness and funding for Rescuing Leftover Cuisine. Along with that, you tasted spirits from 8 NYC-based distilleries, beers from 4 NYC-based breweries, and took part in the Crafted in NYC movement.

By doing so, you helped to drive business into great local bars, restaurants, distilleries, and breweries looking to connect with the cocktail and beer curious in NYC who love to support local businesses. Give yourself a pat on the back and take some pride in what we have accomplished together.

Participating distillers include:

Participating breweries include:

The Good Local Passport along with the support of YelpNYC, offered 26 cocktails or beers, all made by local distillers and brewers, from 26 bars, restaurants, breweries, and distilleries all over NYC from September, through November 27, 2016 for only $37. You can’t ask for a better price to enjoy yourself and help out a great charity.

We always suggest trying local whenever and wherever possible but this was the second Good Passport program to fully offer and support 100% local drinks. That’s pretty cool.

We’re honored to have been able to bring this to you.

At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

1. Handcraft Kitchen & Cocktails
2. Bob’s Your Uncle
3. Goodnight Sonny & Northern Bell (2-way tie!)

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TOP SUGGESTED NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

1. Harlem
2. East Village
3. Greenpoint/Williamsburg

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1. More thoughtfully crafted cocktails
2. Longer redemption period
3. More locations concentrated in an area
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There are a number of reasons why a bar or restaurant would want to participate in the Passport. Sometimes it’s about finding new customers, sometimes it’s about needing help in a slow season, other times it’s about supporting the charities that are a part of the Passport program. For the first time ever, we decided to ask the bars to also take a survey. We wanted to see if they had a similar experience as you did. Here’s what they had to tell us.

BAR SURVEY RESULTS


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THANK YOU!

We sincerely appreciate you purchasing a Good Local Passport and supporting local businesses.  This program was designed to do 2 things: expose great customers to great bars and to raise awareness and funding for local charity. You proved once again that the Good Passports do exactly what they are supposed to do.

Bars judge the success of these by how many new customers we can bring them, if they order additional drinks and or food and if they come back. Bartenders judge the success of the Passports in part on how people to tip. To those of you who #DontForgetToTip, thank you. These people work very hard to make your experience fun and memorable.

Brands judge the success of Good Passports on a lift in exposure, in other words, they want to know they can reach new people who haven’t heard about them, or tasted their products before. The results don’t lie, you made all these things happen.

Thank you, Thank you, THANK YOU to all the bars & the restaurants and especially the staff at each of them that made Passport redemption a smooth and fun process. They worked very hard to make sure you had a good a time.

A big tip of the hat to all the local distillers and brewers who worked so hard at not only crafting delicious artisanal spirits and beer but helping to diligently promote the Passport and work to support the bars that feature their product.

The biggest of big thank you’s goes to Samantha Katz, founder of Ladies of American Distilleries. This Passport would not have come to fruition without her creative mind, diligence and connections. She helped to gather together all the distillers.

To quote Samantha – “The accessibility of so many distilleries to professionals and consumers alike has created a ripe atmosphere for great creativity, originality and promotion. The Good LOCAL Passport emphasizes or directly engages all aspects of this burgeoning industry, creating an intense focus and time frame for consumers to enjoy and learning about these local producers in their most natural and logical habitat….the cocktail.”

Thank you to New York Distilling Company for helping us to host a fantastic kick-off party. At the kick-off, guests were invited to meet the distillers & brewers and taste their locally made spirits and craft beers.

The Passport and poster art looks great. We have Derek Springsteen and Chris Skae to thank for that!

For our friends that checked into one of the bars on social media, used the #GoodLocalPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

Participating Locations:

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Rescuing Local Cuisine:
Rescuing Leftover Cuisine is a non-profit organization dedicated to helping the hungry by donating leftover food from restaurants, hotels, universities and other businesses to homeless shelters. Rescuing Leftover Cuisine is a national 501(c)3 non-profit food rescue organization, operating in 12 cities and headquartered in New York City, that provides solutions to prevent excess wholesome cuisine from being wasted. RLC provides services such as food waste consulting, excess food delivery, co-branding services, and tax credit assistance.

 

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