The NYC Summer Good Cocktail Passport 2015 – Survey Results

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By purchasing the Good Cocktail Passport and or the Good Beer Passport this summer  you helped raise awareness and $8,000 for great local charities like Gods Love We Deliver and Friends of Firefighters. You also helped to drive business into local bars and restaurants during the slowest part of the year. You should be proud of what we accomplished together.

The Good Cocktail Passport along with the support of Zacapa Rum and doNYC offered 21 summer-themed cocktails from 21 bars & restaurants all around the NYC area from July 1st, 2015 through September 7th, 2015 for only $37. That’s one heck of a good time for a great price and for a good cause.

Whether it was the weekly Tiki Tuesday events, the Rum Month Kick-off party at Back Label Wine Merchants or the National Rum Day party at Bonnie Vee, you came out in droves and had some great cocktails with us at some really great bars. This was the first time we were able to team up with an international spirits maker to bring a fun and unique version of the Good Passports.

We’re honored to have been able to bring this to you.

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At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

1. 67 Orange Street / Butter & Scotch / The Shanty (3-way tie!)
2. Evelyn
3. Bar at Clement / Sweetwater Social (2-way tie!)

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TOP SUGGESTED LOCATIONS YOU SUGGESTED FOR FUTURE PASSPORTS

1. Harlem Public
2. Anchor Wine Bar
3. Raine’s Law Room
4. Over The Eight
5. Dream Hotel
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TOP SUGGESTED NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

1. New Jersey
2. Astoria
3. Long Island City
4. Midtown
5. Sunnyside

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1.Better Communication between manager and servers
2.Longer redemption period
3. More bars in Manhattan
4. Neighborhood specific Passports
5.Incentives to stay longer
6.Digital version of the Passport
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There are a number reasons why a bar or restaurant would want to participate in the Passport. Sometimes it’s about finding new customers, sometimes it’s about needing help in a slow season, other times it’s about supporting the charities that are a part of the Passport program. For the first time ever, we decided to ask the bars to also take a survey. We wanted to see if they had a similar experience as you did. Here’s what they had to tell us.

BAR SURVEY RESULTS

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THANK YOU!

Thank you for purchasing a Good Cocktail Passport. This program was designed to do 2 things: expose great customers to great bars and to raise awareness and funding for local charities. You proved once again that the Good Passports do exactly what they are supposed to do.

Bars judge the success of these by how many new customers we can bring them, if they order additional drinks and or food and if they come back. The results don’t lie, you made all these things happen. Bartenders judge the success of the Passports in part on how people to tip. For the most part, you tip 40% more than their regular customers. To those of you who are in the #DontForgetToTip 40%, thank you. These people work very hard to make your experience fun and memorable.

To the one jerk who wrote us to proudly report that they never once bought an additional drink or ordered something to eat, you suck. We have your email address on file and if we see your name on a purchase confirmation for a future Passport, your money will be refunded. We don’t want people like you buying these and the bars don’t want your business. The spirit of the Good Passports is to help, have fun and meet people with similar interests. You fit none of these categories and your business is unwelcome.

Thank you, Thank you, THANK YOU to all the bars & the restaurants and especially the staff at each of them that made Passport redemption a smooth and fun process. They worked very hard to make sure you had a good a time.

Thank you to Zacapa Rum, Diageo & Liz Batsche. This Passport was their idea and they, along with Lynnette Marrero from Speed Rack put in a lot of time and hard work to make this Passport fun and exciting.

Thank you to Back Label Wine Merchants & MKTG for an outstanding National Rum Month Party. Thank you to Bonnie Vee for hosting a really fun National Rum Day party and thank you to Courtney from The Cocktail Parlor for supplying the tasting boozy baked goods for both parties!

Thank you to the wonderful people at doNYC who bent over backwards to help make sure that everyone in NYC knew about this Passport. We couldn’t have done it without you. Along with that, in alphabetical order, Bitches Who Brunch, 89th and Broke, Gothamist and Yelp went all out to help spread the word of the Passport. We appreciate the support very much and thank you for all you do to help us showcase great NYC bars & charities.

The unsung hero of the Good Passport program is Chris Skae. He has designed every single Passport that we’ve ever done and is the man behind our logos and posters. We couldn’t do it without you buddy.

For our friends that checked into one of the bars on social media, used the #GoodCocktailPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

Participating Locations:

 

 

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About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Zacapa Rum:
Handcrafted with the utmost care in Guatemala, Zacapa Rum is produced using only the first pressing of sugar cane juice or “virgin sugar cane honey.” Expertly aged 7,500 feet above sea level in the Highlands of Guatemala, Zacapa Rum develops its characteristic color, body, flavor and aroma in a consistent cold temperature and high altitude that helps facilitate the aging process and influences the final taste profile of the rum. The complexity and intensity of flavors and aromas are developed through the intricate Sistema Solera process, turning bespoke craftsmanship into an acclaimed ultra-premium spirit.

About Gods Love We Deliver:
God’s Love We Deliver is the New York City metropolitan area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. Founded in 1985 when one woman began delivering food on her bicycle to a man dying from AIDS, God’s Love now cooks 4,600 meals each weekday, delivering them to clients living with life-altering illnesses in all five boroughs of New York City, Newark and Hudson County, New Jersey. All of our services are provided free of charge to our clients, their children and to the senior caregivers of our senior clients, without regard to income, and we have never maintained a waiting list. Because we believe the combination of hunger and serious illness is a crisis, we deliver food within 24 – 48 hours of first being contacted.

About Friends of Firefighters:
Friends of Firefighters, a nonprofit organization founded in response to September 11th, is dedicated to addressing the physical, mental health, and wellness needs of New York City’s active and retired firefighters and their families. We meet these growing needs by providing independent, confidential, and free mental health and wellness services in all five boroughs, including counseling, acupuncture, yoga, financial guidance, a 24/7 crisis hotline, and an internet counseling program.”

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