The LOADed Cocktail Passport 2015 – Survey Results

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By purchasing a LOADed Cocktail Passport you helped raise awareness and more than $10,000 for local charities that support and empower women in the workplace. Your support also helped to drive business into local bars and restaurants where women are an integral part of the spirit – or cocktail-making process.

The LOADed Cocktail Passport, offered 21 cocktails & spirits from 21 bars & restaurants all around the NYC area from March 8th, 2015 through May 10th, 2015 for only $35. If you made it to all 21 locations, you spent a grand total of $1.66 per drink.

That’s a pretty sweet way to support local businesses and charities!

This was the first of the Good Passports to work in conjunction with spirit makers. They worked very hard to help create a unique and fun curated experience by collaborating with the cocktail makers and bar owners.

Participating spirits include:

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At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

  1. Nitecap
  2. Middle Branch
  3. Raines Law Room / Mother’s Ruin (tie)
  4. The Shanty

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TOP SUGGESTED LOCATIONS YOU SUGGESTED FOR FUTURE PASSPORTS

  1. Dead Rabbit
  2. Death & Co
  3. Evelyn
  4. Extra Fancy
  5. Harlem Public
  6. PDT
  7. Porchlight

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TOP SUGGESTED NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

  1. Upper West Side
  2. East Village
  3. Brooklyn
  4. Harlem
  5. Bronx

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

  1. Cocktails / mixed drinks only; shots or neat pours upon request only
  2. Digital version of the Passport
  3. Longer redemption period
  4. More participating locations
  5. Better Communication between manager and servers
  6. Events and meetups aimed at Passport holders
  7. Incentives to stay longer

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THANK YOU!

Thank you for purchasing a LOADed Passport. We love cocktails,we love bars but most of all, we love helping out local businesses and charities. With you, we couldn’t do this and we hope you truly enjoyed the very first LOADed Cocktail Passport.

Thank you to all the bars & the restaurants and especially the staff at each of them that made Passport redemption a smooth and fun process. They worked very hard to make sure you had a good a time. Hopefully you tipped them well.

The biggest of Thank You’s goes to LOAD & LUPEC. They came to us with this idea and were instrumental in every aspect that made the LOADed Cocktail Passport so much fun. Without their passion and excitement, none of this could’ve happened.

Here’s a note from Samantha Katz of LOAD / New York Distilling Co:

“I can’t thank you all enough for all of your support and efforts to make this passport happen. The feedback from the bars has been stellar and the passport holders seem to be having a great time. I think it was a tremendous success and most importantly, I have really enjoyed working with you all. I hope you feel rewarded by your participation and that we can come together as a team to do this again in NYC and other cities the spring of 2016.”

For our friends that checked into one of the bars on social media, used the #LOADedPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

Every single version of the Good Passports has been artfully designed by Chris Skae. He does an amazing job and is a very important part of the team. Thank you Chris, the new look and design is killer!

Participating Locations:

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About Ladies of American Distilleries (LOAD):
With over 300 members representing nearly 100 distilleries in the United States, Ladies of American Distilleries (LOAD) promotes the advancement of women in the spirits industry, both in front of and behind the making of spirits. For more information, please join us on Facebook.

About BoozeMenus:

BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About LUPEC NYC:
Ladies United for the Preservation of Endangered Cocktails – NYC Chapter!

About Bottomless Closet:
Bottomless Closet envisions a time when all women overcome poverty and achieve self-sufficiency for themselves and their families. Our mission is to be the connection that inspires and guides disadvantaged New York City women to enter the workforce and achieve success. We do this by providing interview attire, skills-based educational programming, and resume review and interview preparation.

About Toklas Society:
The Toklas Society is a not-for-profit organization for women in food and hospitality to find inspiration, mentorship, and community. Our mission is to provide opportunities and resources to foster professional development. Toklas Society is also a platform for us to share the stories of successful, driven and passionate women who are making an impact in our industry.

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