The NYC Area Winter Good Beer Passport 2015 – Survey Results

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Every Summer, just like clock work, the Good Beer Passport helps us spend the season checking out great local beers at great local bars. The Summer of 2014 was no different; 60 days of sunshine and craft beer, all over New York City.

Well, almost no different.

At the end of the redemption period, everyone who purchased a Good Beer Passport last summer was asked to participate in a customer survey. The results of the Good Beer Passport survey proved a lot of things.

  • Each of the participating locations saw an increase in traffic and business over the slower summer months.
  • We were able to not only raise money, but also knowledge about great local charities and how they help the local community.
  • The Passports provided you a low cost way to get out there and learn about all kinds of great bars and beers around the city.

It was a win for everyone involved.

You also spoke up and said you wished that there were similar promotions to the Good Beer Passports at other times throughout the year, we listened. Thus was born the very first ever NYC Area Winter Good Beer Passport.

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By purchasing a Good Beer Passport you helped local businesses at a time of year when business takes a dip due to holiday vacations and cold weather.

The NYC Area Good Beer Passport, offered 43 beers from 43 bars, restaurants, breweries and beer shops all around the NYC area from January 1, 2015 through March 1, 2015 for only $35. If you made it to all 43 locations, you spent a grand total of $0.83 per beer.

This version of the Passports was by far the most expansive one yet.

  • All 5 boroughs
  • 1st ever Jersey City location
  • 5 locations on Staten Island
  • 4 breweries

You also helped to raise money and awareness for great local charities like God Loves We Deliver and The Robin Hood Foundation. And this kind of says it all…

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Together, we raised enough money to deliver 200 nutritious meals to New Yorkers whose illness or medical conditions make it too hard to cook or shop for food themselves.

Think about that. You bought a Good Beer Passport. You hopped around the city with your friend tasting beers at different bars. You had a great time and that’s all the effort you had to put in to bring some goodness to some people who could really use some help.

That’s awesome.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

  1. Alphabet City Beer Company
  2. The Owl Farm
  3. Mission Dolores
  4. Beer Culture
  5. George Keeley’s

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TOP SUGGESTED LOCATIONS YOU SUGGESTED FOR FUTURE PASSPORTS

  1. “More Jersey City,” most common; Barcade Jersey City
  2. Alewife
  3. The Jeffrey
  4. Rattle and Hum
  5. Blind Tiger
  6. Covenhoven
  7. Jimmy’s No. 43
  8. Draught 55
  9. Pony Bar
  10. The Ginger Man

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

  1. More craft beer focused bars
  2. Longer redemption period
  3. Use a digital app instead of a printed card
  4. Pre-fold crease in the passport card
  5. Field for passport holders name

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THANK YOU!

Thank you for buying a Good Beer Passport. By going out and enjoying some beers you supported local businesses, local beers and local charities. Who knew helping your community could be so much fun?!? We truly hope you had a lot of with the Passport.

For our friends that checked into one of the bars on social media, used the #GoodBeerPassport hashtag or included @Pintley & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

If it wasn’t for Pintley, the Winter Good Beer Passport would’ve never happened. We all owe them a big thank you for keeping their foot on their gas and making this thing happen.

Thank you to all the bars, all the restaurants, the breweries, the beer stores and especially the staff at each of them that made Passport redemption a smooth and fun process. They worked very hard to make sure you had a good a time. Hopefully you tipped them well.

The poster art and Passports themselves looked great didn’t they? That’s due to the amazing graphic and layout work of Chris Skae. He has designed every single Passport we’ve made over the course of the 5 years and each one is better than the last! Squeezing 43 bars and their info onto 4 small panels is a really difficult thing to do but Chris nails every single time. You should hire him if you need graphic work.

Participating Locations:

  • 3 Sheets Saloon
  • Adobe Blues
  • Alphabet City Beer Company
  • Bar Great Harry
  • Beer Culture
  • Bootleg Mannings Bar & Grill
  • Bronx Alehouse
  • Clinton Hall
  • Craft House
  • Down The Hatch
  • East Village Tavern
  • Finback Brewery
  • Flagship Brewing Company
  • George Keeley’s
  • Glorietta Baldy
  • Gun Hill Brewing Co.
  • Hair of the Dog
  • HopsScotch
  • Jake’s Dilemma
  • Jeromes at Rivington F&B
  • John Brown Serious BBQ
  • Keg No. 229
  • Le Jardin Bistro
  • Malt & Mold – Gramercy
  • Malt & Mold – LES
  • Mission Dolores
  • Northern Bell
  • Off The Wagon
  • Ox Cart Tavern
  • Pacific Standard
  • Paul’s “Da Burger Joint”
  • Peggy O’Neill’s
  • Play Sports Bar
  • SingleCut Beersmiths
  • The 13th Step
  • The Bronx Beer Hall
  • The Burger Bistro (Bay Ridge)
  • The Burger Bistro (Park Slope)
  • The Burger Bistro (UES)
  • The Gin Mill
  • The Otheroom
  • The Owl Farm
  • The Stumble Inn
  • Two Door Tavern

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About Pintley:
Pintley is a craft beer community connecting drinkers, brewers, and bars. Drinkers use Pintley to discover great beer. Pintley learns from your tastes, suggests beers you’ll love, and invites you to free local beer tastings where you can try them. Brewers and bars use Pintley to grow sales. Pintley’s craft beer events help bar managers fill their bars on slow nights, while helping brewery reps gain and keep draft lines.

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About Gods Love We Deliver:
God’s Love We Deliver is the New York City metropolitan area’s leading provider of nutritious, individually-tailored meals to people who are too sick to shop or cook for themselves. Founded in 1985 when one woman began delivering food on her bicycle to a man dying from AIDS, God’s Love now cooks 4,600 meals each weekday, delivering them to clients living with life-altering illnesses in all five boroughs of New York City, Newark and Hudson County, New Jersey. All of our services are provided free of charge to our clients, their children and to the senior caregivers of our senior clients, without regard to income, and we have never maintained a waiting list. Because we believe the combination of hunger and serious illness is a crisis, we deliver food within 24 – 48 hours of first being contacted.

About The Robin Hood Foundation:
Robin Hood is New York’s largest poverty-fighting organization, and since 1988 has focused on finding, funding and creating programs and schools that generate meaningful results for families in New York’s poorest neighborhoods. Since its founding, Robin Hood has raised more than $1.95 billion in dollars, goods and services to provide hundreds of the most effective soup kitchens, homeless shelters, schools, job-training programs and other vital services that give New York’s neediest citizens the tools they need to build better lives. In addition, Robin Hood’s board of directors pays all administrative, fundraising and evaluation costs, so 100% of your donation goes directly to organizations helping New Yorkers in need.

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