The NYC Good Whiskey Passport 2014 – Survey Results

you love whiskey

The Good Passports until 2014 only happened in the summer and were always all about craft beer. Then Betsy from BoozeMenus came along and suggested doing something with liquor. A meeting was had whilst attending a whiskey tasting and that’s how The NYC Good Whiskey Passport came to be.

Would New Yorkers be thirsty for whiskeys in the cold and bitter months of the winter? The answer was a resounding yes! New York responded like St. Bernards on a mission in the cold and bought more Whiskey Passports than any prior version had over sold.

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The NYC Good Whiskey Passport, offered 23 whiskeys from 23 bars and restaurants all around NYC from December 13, 2014 through February 13, 2015 for only $35. If you made it to all 23 locations, you spent a grand total of $1.52 per whiskey drink. Not only is that a great value but you found out about all kinds of great places to drink good whiskey in 3 different boroughs.

By purchasing a Good Whiskey Passport you helped local businesses at a time of year when business takes a dip due to holiday vacations and cold weather. You also helped to raise money and awareness for great local charities like City Harvest & United States Bartender’s (USBG) Guild National Charity Foundation.

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In fact, together, the money we raised was a big enough donation for City Harvest to rescue and deliver over 28,000 pounds of food to hungry New Yorkers!!!! (Scroll to the bottom to learn more about each charity.)

We asked everyone who purchased The Good Whiskey Passport to take a few minutes of time and give their feedback. This feedback not only helps to improve future versions of the passport but also gives the participating locations and charities and true idea of the value of participating in The Good Whiskey Passport.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

  1. Bonnie Vee
  2. Experimental Cocktail Club
  3. Beer Culture
  4. The Shanty / NY Distilling Co
  5. American Whiskey

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TOP SUGGESTED LOCATIONS YOU SUGGESTED FOR FUTURE PASSPORTS

  1. “More Brooklyn”
  2. Bathtub Gin
  3. Maison Premiere
  4. Char No 4
  5. The Belfry

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

  1. Choice of better whiskeys / more diversity in choices of whiskeys across the bars
  2. Use a digital app instead of a printed card
  3. More Uptown Locations (most votes = UWS)
  4. Longer redemption period
  5. Larger drinks
  6. Additional deals for passport holders to encourage additional spending

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THANK YOU!

Thank you for buying a Good Whiskey Passport. You supported local business and local charities. We all hope you enjoyed.

Thank you as well to every single person, bar or charity that used the hashtag #GoodWhiskeyPassport or tagged @BoozeMenus & @GoodPassports in a post. We tried to like, share, retweet and comment on everyone.

Putting these together is a lot of work. From the hundreds of emails to coordinating with all the participating locations to hand delivering the physical passports to the check in locations, the Passport takes up a lot of time. It couldn’t have been done with out the help of BoozeMenus. Without their help, this would not have even gotten off the ground.

So many Thanks are due to all of the participating bars and restaurants, especially the 5 redemption locations who dedicated a lot of time and effort to making sure people got their Passports. The Passport was created out of a love Good Drinks and the places that make them. This is meant to be fun and you definitely made it that way.

The only reason these things look so good are due to the creative work of Patrick M Moroney who designed the flier. Every single one of these Passports that’s ever been created have been beautifully laid out by Chris Skae. Finding a way to list 23 different bars along with their addresses and twitter handles is no easy task but somehow he makes these things look amazing every time.

Participating Locations:

  • Alobar
  • American Whiskey
  • Beer Culture
  • Berg’n
  • Bleecker Kitchen & Co.
  • Boilermaker
  • Bondurants
  • Bonnie Vie
  • Desmond’s Steakhouse
  • Evelyn
  • Experimental Cocktail Club
  • GoldBar
  • Huckleberry Bar
  • Keg No. 229
  • Northern Bell
  • Slainte
  • Sweetwater Social
  • The Gibson
  • The Rum House
  • The Shanty / NY Distilling Co
  • Two8Two Bar & Burger
  • Ward III
  • Waterfront Alehouse (Manhattan)

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About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About City Harvest:
Founded in 1982 as the world’s first food rescue organization, City Harvest is dedicated to helping feed the more than 1.4 million New Yorkers facing hunger. City Harvest will collect 50 million pounds of excess food from restaurants, grocers, bakeries, manufacturers, and farms, and deliver it free of charge to more than 500 community food programs across the city this year. In addition to helping meet the immediate need for food, City Harvest takes a long-term approach to fighting hunger by partnering with residents, local organizations and businesses through Healthy Neighborhoods programs which increase the availability of affordable fruits and vegetables in low-income communities and provide the nutrition education and resources to maintain a wholesome, food-secure diet.

About The United States Bartenders Guild:
Our goal is to empower bartenders to take charge of their careers. We accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition. Since knowledge is power, our chapters hold cocktail competitions, sponsor intimate seminars with internationally recognized brand representatives, and forge relationships between top bar talent in 41 cities and counting. We offer all our members opportunities to compete, travel around the world, and spread knowledge in the pursuit of elevating our craft.

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