The NYC Good Tequila Passport 2016 – Survey Results

Photo Credit: @dee_li_cious

There are a lot of reasons why you might enjoy the Good Tequila Passport but our favorite is supporting awesome local charities! Your purchase of the Good Tequila Passport this summer helped to raise funding for The Barman’s Fund & Holy Apostles Soup Kitchen. All you had to do was check out 22 different tequila & mezcal drinks from 22 different bars, restaurants and distilleries all over New York City!

The Good Passport program is intended to help the cocktail curious like you who want to discover great bars and restaurants near where you live, where you work or in other neighborhoods and supporting local businesses while having a whole bunch of fun tasting different tequilas and mezcals.

Take a bow, you’re awesome.

Good Tequila Passport - 20+ Tequila Drinks for only $37

The Good Tequila Passport, along with the support of BoozeMenus, and Yelp NYC, offered 22 tequila & mezcal drinks from 22 locations all over NYC from July 1, 2016 through September 5, 2016 for $37. While that’s one heck of a deal, that’s not the only reason why you liked it.

Some of you were even fortunate enough to taste whiskeys from small batch purveyors 123 Organic Tequila and El Luchador Tequila.

This Passport had a new element as well, 4 of the locations participating in the Good Tequila Passport offered you a $5 Taco upgrade. And you loved it.

But how do we know that?

At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

1. Avenida Cantina / Bar at Clement / Evelyn (3-way tie!)
2. Grand Ferry Tavern / Masa Y Agave (2-way tie!)
3. Bourbon Springs

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TOP SUGGESTED LOCATIONS / NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

1. More Manhattan: Uptown/Midtown/Financial District

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1.Better Communication between manager and servers to reduce problems with redemption
2.Wider selection of drinks & spirits
3. More locations closer together
4. More bars
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Different bars and restaurants have different reasons why they want to be a part of the Good Passports. Could be finding new customers, boosting sales in a slow season, other times it’s about supporting the charities that are a part of the Passport program. So we asked them to let us know and here’s what they had to share.

BAR SURVEY RESULTS

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THANK YOU!

From the bottom of our tequila soaked hearts, we send you our deepest gratitude for purchasing a Good Tequila Passport and supporting local businesses. The Good Passport program has 2 main functions:

  1. Expose great customers to great bars
  2. Raise awareness and funding for local charities.

Once again, you proved that the Good Passports live up to their intended purpose.

67% of you tip more than regular customers. That’s a show of respect and appreciate to the bar staff working to serve you drinks when you redeem. Bartenders judge the success of the Passports in part on how people tip.

Bars owners judge the success of these by how many new customers we can bring them, if they order additional drinks and or food and if they come back.  69% of you have been back to a bar that participated in the Passport without the incentive and 50% of you bought something else at every or every other location. That’s what we call a success.

Without the bars and restaurants opening their doors to welcome you in to see what they’re made of, these Passports would not exist. So to them we say thank you, Thank you, THANK YOU.

To our great partners like YelpNYC and 123 Organic Tequila, we wouldn’t be able to do this. We have deep appreciation for what you do. Don’t ever change.

Do you know who Chris Skae is yet? He’s the Wizard to our Oz and has designed every single Passport we’ve ever created and is the creative behind all of our visuals.

If you checked into one of the bars on social media, used the #GoodTequilaPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

Participating Locations:

+ = $5 Taco Upgrade available

About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About The Barman’s Fund:
The Barman’s Fund is a motley assortment of bartenders who pledge one shift a month and donate every last dollar you tip to local charitable organizations. Since 2011, we have started chapters in Austin, New Orleans, Charlotte, LA and more – and raised over $200,000 for folks who need it. So come plant your tail on a barstool, and drink with purpose!

About Holy Apostles Soup Kitchen:
New York’s largest emergency food program, Holy Apostles Soup Kitchen serves a hearty and nutritious meal to more than 1,000 homeless, food insecure and those that just need a hand up. We recognize the hunger in our city goes beyond the need for food. At Holy Apostles we offer our guest refuge from the streets, a safe place they feel welcome, connection to additional service and food for the soul as well as the body. In over 35 years we have never missed a serving day and we have never turned anyone away from our door.  Our mission is to feed the hungry, comfort the afflicted, seek justice for the homeless and provide a sense of hope and opportunity to those in need.

 

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