The 2017 NYC Good Whiskey Passport – Survey Results

Photo by @chauntastic

There are a lot of reasons why you might enjoy the Good Whiskey Passport but our favorite is supporting awesome local charities! Your purchase of the Good Whiskey Passport this winter helped to raise funds for Rescuing Leftover Cuisine. All you had to do was check out 24 different whiskey drinks from 24 different bars, restaurants and distilleries all over New York City!

The Good Passport program is intended to help the cocktail curious like you who want to discover great bars and restaurants near where you live, where you work or in other neighborhoods and supporting local businesses while having a whole bunch of fun tasting different whiskeys.

Take a bow, you’re awesome.

The Good Whiskey Passport, along with the support of BoozeMenus, Time Out and Yelp NYC, offered 24 whiskeys from 24 locations all over NYC from December 13, 2016 through February 13, 2017 for $37. While that’s one heck of a deal, that’s not even the top reason why you liked it.

Additionally, this Passport had a food element, 6 of the locations participating in the Good Whiskey Passport offered you a $5 Bite upgrade. And you loved it.

But how do we know that?

At the end of the redemption period of each of the Good Passports, we ask you to answer a series of questions about the experience you had using it. We take a look at these very seriously and use what you tell us to make improvements to future versions.

Here’s what you had to say.

CUSTOMER SURVEY RESULTS

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TOP 5 FAVORITE PARTICIPATING LOCATIONS

1. The Shanty
2. Beer Culture
3. The Richardson
4. Handcraft Kitchen & Cocktails / Bar at Clement (2-way tie!)

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TOP SUGGESTED LOCATIONS / NEIGHBORHOODS YOU SUGGESTED FOR FUTURE PASSPORTS

1. Dutch Kills
2. Noorman’s Kil
3. The Ellington
4. UWS
5. Hoboken

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TOP SUGGESTIONS TO IMPROVE THE PASSPORT

1. Longer redemption period
2. Better Communication between manager and servers to reduce problems with redemption.
3. More bars
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Different bars and restaurants have different reasons why they want to be a part of the Good Passports. Could be finding new customers, boosting sales in a slow season, other times it’s about supporting the charities that are a part of the Passport program. So we asked them to let us know and here’s what they had to share.

BAR SURVEY RESULTS

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THANK YOU!

From the bottom of our whiskey soaked hearts, we send you our deepest gratitude for purchasing a Good Whiskey Passport and supporting local businesses. The Good Passport program has 2 main functions:

  1. Expose great customers to great bars
  2. Raise awareness and funding for local charities.

Once again, you proved that the Good Passports live up to their intended purpose.

50% of you tip more than regular customers. That’s a show of respect and appreciate to the bar staff working to serve you drinks when you redeem. Bartenders judge the success of the Passports in part on how people tip.

Bars owners judge the success of these by how many new customers we can bring them, if they order additional drinks and or food and if they come back.  59% of you have been back to a bar that participated in the Passport without the incentive and 68% of you bought something else at every other location. That’s what we call a success.

Without the bars, restaurants and distilleries opening their doors to welcome you in to see what they’re made of, these Passports would not exist. So to them we say thank you, Thank you, THANK YOU.

Our great partners, TimeOut and Yelp, help us do this. We have deep appreciation for what you do. Don’t ever change.

Thank you to Derek Springsteen and Chris Skae for creating all of our Passport and poster art.

If you checked into one of the bars on social media, used the #GoodWhiskeyPassport hashtag or included @BoozeMenus & @GoodPassports in a post, thank you. We tried to share, comment, like, retweet, repost and engage with every single one of you.

Participating Locations:

+ = $5 Bite Upgrade available.

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About Good Passports:
Good Passports work with bars, restaurants, breweries and alcohol retailers to drive in customers by creating limited-time promotions with multiple venues. Customers acquire a Passport that guides them around a city where they get to sample various drinks at a number of different locations. By purchasing a Passport, customers also receive a periodic email newsletter alerting them of cool and exclusive events from the participating locations.

About BoozeMenus:
BoozeMenus is THE source for cocktails and nightlife in NYC. Take the guesswork out of your social life search with the all-encompassing guide to venues, new openings, cocktail & spirit trends, parties and more.

About Rescuing Leftover Cuisine:
Rescuing Leftover Cuisine is a non-profit organization dedicated to helping the hungry by donating leftover food from restaurants, hotels, universities and other businesses to homeless shelters. Rescuing Leftover Cuisine is a national 501(c)3 non-profit food rescue organization, operating in 12 cities and headquartered in New York City, that provides solutions to prevent excess wholesome cuisine from being wasted. RLC provides services such as food waste consulting, excess food delivery, co-branding services, and tax credit assistance.

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